1st – PISO PRINT is a strong marketing strategy to attract curious customers into your place.

2nd – Printing photos and documents at the lowest price of one peso.

III. Objectives of the Business

• To be the first in mind of the customer when it comes in providing cheap (but high quality) photo printing and Digital ID services, etc.
o as in fast food – Jollibee, toothpaste – Colgate, soap – Safeguard, etc.)
• To be the trend setter in the digital photo printing industry.
• To build a very competitive photo printing shop.

IV. Product / Services

 Basic Services:
o Digital photo printing from digital cameras or cell phones via Bluetooth, Infrared and all types of memory cards.
o Digital Photo ID
o Document Printing 
o Desktop Publishing

Other Possible Services:
o Electronic Loading
o Snacks and beverages
o Typing Jobs
o Photo Invitations
o Plastic lamination
o Calling Cards
o Studio portraits
o MP3 downloads
o MP4, PSP, CP Games Downloads
o Souvenir Items

V. Location

? Near School Area and also in residential place.
? Near Market but secured place.
? Very populated place.

VI. Target Market

? People needing photo requirements like ID.
? Students who do their research and projects in school.

VII. Competitiveness on the Market

? Affordable photo printing 
? Cheapest digital ID
? Fastest services
? Customer Friendly Staff
? Well Ventilated Place.
   
Marketing Strategies
o Promo for Discounts/Membership.
o Flyers and Posters.

VIII. Capital Section

BASIC SERVICES (with existing facilities like computer and photo printer)
  Photo paper ------------------------------------P400.00
  Ink ---------------------------------------------P600.00
  Bluetooth devices-------------------------------P220.00
  Memory Card Reader (All-in-1)----------------P200.00
  A4 Paper Cutter -------------------------------P900.00
  -------------------------------------------------------------------
                                                        P2,320.00

For starting photo printing business: (prices are approximates you can add or remove items to meet your need)
1. Machines/Gadgets 

SAMPLE PROFIT COMPUTATIONs

PISO PRINT DOCUMENT
EXPENSES:
1 ream short bond paper (subs. 20) = P160.00 or 0.32/pc.
1 black ink @ 100.00/100 mL good for 5 reams or 0.05/pc
Electricity/pc. (approx) -------------------------------------0.01/pc

===========================================

------------------------------------------------------------------  0.38/pc
  Total expenses per rea,************Or 190.00/ream  
 
PROFIT 500 – 190 310.00/ream*
      *P1/page  
If you have an average of 2 reams in a week = 620.00 x 4 weeks = 2,480.00 per month.
*Note: For black TEXT printing only. Simple font. Print Grayscale Mode in your printer so that it will not use color inks. Printer used color inks though it is printing only black.

RUSH ID PRINTING
EXPENSES:
  1 pack A4 high glossy professional photo paper (230 GSM) costs 100.00/pack of 20 (you can get it at even lower price of 50 pesos per pack if quality is same as CDR-King paper) which can create

                20 2”x2” ID pictures in one piece (A4)

       times 20 pcs./pack = 400 2x2 ID pictures in 1 pack of A4 paper
Expenses:
P100/400 pcs. = P0.25/2x2 ID picture

Ink cost (approx. based on observation and actual experience and simple computation) for 1 pack of A4 size (color) = P100.00
Total Expenses for 1 pack of A4 = P100 (paper) + P100(ink) = P200.00 

SALES:
For an ID package of 4 pcs. 2x2 @ P20.00 or P5.00 per piece
  P5.00/pc. x 400 pcs. = P2,000.00

Sales:   2,000.00
  Paper -100.00  
  Ink -100.00  
  Electricity - 50.00 
-----------------------------------Net Profit--P1,750 per pack of A4

So if you can use 2 packs in a week, P1,750.00 x 2 = P3,500.00 per week
That’s, P14,000 per month! (This profit is for P20.00 per 4 pcs. 2x2 ID in comparison to the P60.00 per 4 pcs. in other shops)

For 1x1 ID, Passport, 1.5x1.5: Say you have 10 packages in a day x P20.00 = P200.00/day x 28 days = P5,600.00 - P200(ink/electricity cost)=P5,400.00

For 1x1, PASSPORT Size or 1.5x1.5 PHOTOs: You only spend for the ink and electricity. This we teach you how in the tutorials.

PHOTO PRINTING
PRICE: P5.00 per 3R (3.5”x5”) (Note: I only used here for 3R pictures)
SALES:
 1 pack makes 80 pcs. 3R
 (80 x P5.00) 400.00 

EXPENSES: (PER PACK)
 1 pack photo paper 100.00
 Ink ...........................100.00
 Electricity................... 50.00

................................. 250.00 for 80 pcs. 3R pictures
  = 400 – 250 = 150 pesos per pack

 In a day, say you have an average of 2 packs A4:
  160 pcs. x P5 = P800 x 7 = 5,600.00 /week or P22,400.00 per month

SUMMARY: (PER MONTH AVERAGE)

 PISO PRINT............................................................. 2,480.00
 RUSH ID ................................................................19,400.00
 PHOTO PRINTING ..................................................22,400.00
ID LAMINATION ...........................................................260.00 
OTHER SERVICES .....................................................3,000.00
------------------------------------------------------------------------------
 Average Income ....................................................47,540.00

 Salary of 2 personnels @ P200 per day.............................. -12,000.00 
 Rent (if renting, remove this if you are home-based).............-3,000.00
  ..............................................................................P32,540.00


Therefore, a 50,000 pesos will have an ROI of 1-2 months in the average.

You do the Simple Math!!!

PISOPRINT: "Where Quality Made Affordable."
Last updated on: Huwebes, September 6, 2012 5:56 AM
Created and Maintained by
Engr. William C. Quiming
PRC ECE No. 0020935